When social media becomes unsociable
In a previous post, I wrote about why social media rocks. This time, I’d like to highlight what happens when people misuse technology in network marketing.
Boring content, bored customers
Social media tools should be used to connect and engage with people, not as a means to bombard them with marketing news on products and services.
For example, Facebook is a good way to make yourself known, liked and trusted. But it’s not a good place to boast about your products or business ability. Make your content useful and relevant to your target audience.
Social media tends to emphasise the way we communicate. If used correctly to build relationships with customers, it could boost your popularity – and maybe even business. But if you misuse social media, watch out – it can really expose your lack of skills!
What’s going to make you succeed is your ability to use people skills to build relationships socially. That’s why it’s called social media.
It’s still all about the customer
Many people think technology is a replacement for building relationships. At the end of the day, business is still – and always will be – all about relationships.
Business success still rests on referrals from others. People are more inclined to do business with someone they trust and like, online or offline. They are three to five times more likely to make a purchase on a website recommended by a friend, than on one found through a search engine.
Want to win customers over? You have to conversations with them, engage with them and listen to them.
Something that’s never going to change, regardless of whatever new communication tool is out there, is that people will always want to know, “What’s in it for me?” The key is to add and create value for the customer. People are more likely to listen if you can offer them something useful.
Remember, social media just gives you another avenue to reach out to people. Who you are, as a person, will determine the success of your business. Be yourself, online and offline, and use the Internet to help build your relationships, and add value to your customers.
Are you guilty of any social media crimes?